USHJA Instructor Credential

Online Course References

Business and Marketing

Recommended Resources

• Visit the Educational Resources and Best Practices by USHJA for routinely updated content
  • Booker, Tricia. “Equestrian Member Life Services Educational Initiative: Retirement Planning,” USHJA In Stride, 2016.
  • Booker, Tricia. “Equestrian Member Life Services Educational Initiative: Long-Term Contingency Planning,” USHJA In Stride, 2016.
  • Booker, Tricia. “Equestrian Member Life Services Educational Initiative: Employer Resources,” USHJA In Stride, Jan. 2016.
• McMillan, Elizabeth, Equestrian Professional - The Horse Business Site.
• Visit the Archived Webinars by USHJA for routinely updated webinar content

Define Your Business

• Cremades, Alejandro. “How to Create a Business Plan.” Forbes, https://www.forbes.com/sites/alejandrocremades/2018/07/24/how-to-create-a-business-plan/?sh=2b721afd7391.
• Leonard, Kimberlee. “How to Create a Strategic Business Plan.” Houston Chronicle, https://smallbusiness.chron.com/create-strategic-business-plan-4702.html.
• Nicastro, Steve. “How to Write a Business Plan, Step by Step.” NerdWallet, https://www.nerdwallet.com/article/small-business/business-plan#3.-objective-statement-or-business-goals.
• “Write Your Business Plan,” US Small Business Administration, https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan.

Creating a Logo and Tagline

• “How to Create a Business Plan.” ZenBusiness, https://www.zenbusiness.com/blog/best-worst-logos/.

• Shmarel, Shai. “The Meaning Behind Logo Colors.” Tailor Brands, https://www.tailorbrands.com/logo-maker/logo-colors.

• “Tailor Brands Logo Maker.” Tailor Brands, https://www.tailorbrands.com/logo-maker/ideas.

Online Marketing

• Arora, Kumar. “Here’s How to Improve Your Business’s Content Marketing.” Entrepreneur, https://www.entrepreneur.com/article/358048.
• Curtis, Jaqueline. “How to Create a Content Marketing Plan for your Small Business.” Money Crashers, https://www.moneycrashers.com/create-content-marketing-plan-business/.
• Kappel, Mike. “7 Tips to Help Small Business Owners Get Better at Professional Networking.” AllBusiness, https://www.allbusiness.com/network-small-business-owner-113187-1.html.
• O’Donovan, Kristin. “5 Top Online Communities for Small Business.” Lifehack, https://www.lifehack.org/articles/work/top-online-communities-for-small-business.html.
• Starks, Jessica. “Networking Tips for Online Business Owners.” MemberPress, https://memberpress.com/networking-tips-for-online-business-owners/#:~:text=Networking%20is%20a%20significant%20part,grow%20and%20develop%20both%20businesses.

Social Media

• Lua, Alfred. “How to Create a Social Media Marketing Strategy.” Buffer, https://buffer.com/library/social-media-marketing-strategy/.

• Oladipo, Tamilore. “How to Create a YouTube Channel in 2025.” Buffer, https://buffer.com/resources/create-a-youtube-channel/.

• Sehl, Katie. “How to Get More Leads on Social Media: 7 Effective Tactics.” Hootsuite, https://blog.hootsuite.com/how-to-generate-leads-on-social-media/.

Community Outreach

• Barrett, Jeff. “4 Ways Partnering with Local Schools Can Help Your Business.” Inc., https://www.inc.com/jeff-barrett/4-ways-partnering-with-local-schools-can-help-your-business.html.
• Craig, Anne Pyburn. “How to Submit a Newspaper Article.” Pen & the Pad, https://penandthepad.com/submit-newspaper-article-7803828.html.
• Hendricks, Drew. “How to Boost Your Small Business Through a Sponsorship.” Inc., https://www.inc.com/drew-hendricks/how-to-boost-your-small-business-through-a-sponsorship.html.
• Maguire, April. “How to Promote Your Business at Community Events and Festivals.” Business Know-How, https://www.businessknowhow.com/marketing/community-events.htm.
• Martucci, Brian. “13 Good Places to Volunteer- Opportunities & Organizations.” Money Crashers, https://www.moneycrashers.com/good-places-volunteer-opportunities-organizations/.
• Mizrahi, Olga. “What Teaming Up with Another Company Can Do for Your Business.” Fact Company, https://www.fastcompany.com/3039014/what-teaming-up-with-another-company-can-do-for-your-business.
• Pilon, Annie. “What Is a Local Chamber of Commerce and Should Your Small Business Join One?” Small Business Trends, https://smallbiztrends.com/2019/08/local-chamber-of-commerce.html.
• Rosenblatt, Kelly. “5 Reasons to Join Your Local Chamber.” US Chamber of Commerce, https://www.uschamber.com/series/above-the-fold/5-reasons-join-your-local-chamber.
• Segal, Chelsea. “How Sponsoring Local Events Can Generate Exposure for Your Small Business.” Cox Blue, https://www.coxblue.com/how-sponsoring-local-events-can-generate-exposure-for-your-small-business/.
• Smith, Paige. “Should My Business Sponsor a Local Youth Sports Team?” Funding Circle, https://www.fundingcircle.com/us/resources/should-my-business-sponsor-a-local-youth-sports-team/.

 

References

• Cronin, Paul D., “Making a Plan: A Program for Teaching Riding.” In USHJA Trainer Certification Manual & Study Guide, 491-495, Lexington, KY: USHJA, 2009.
• Morris, George H. George H. Morris Teaches Beginners to Ride. Guilford, CT: Lyons Press, 2006.
• Morris, George H. Hunter Seat Equitation. New York: Doubleday, 1990.
• Teall, Geoff. Geoff Teall on Riding Hunters, Jumpers and Equitation: Develop a Winning Style. North Pomfret, VT: Trafalgar Square, 2006.