SmartPak Introduces Improved SmartDigest® Ultra and New ColiCare™ Program
Unparalleled Digestive Supplement Now With $7,500 Colic Surgery Reimbursement

Emily Joyce of SmartPak

November 7, 2012



PLYMOUTH, MA – October 23, 2012— Wouldn’t it be nice never to have to worry about colic again? While no one can make that happen, SmartPak sure can help!

SmartPak is excited to introduce a new and improved version of SmartDigest® Ultra, a revolutionary supplement that provides unparalleled GI protection for everyone’s horse, from the high level performance horse to your beloved old mare grazing in the back field—and every horse in between. SmartPak is so confident that SmartDigest® Ultra will help keep your horse’s digestive system healthy that they are backing their new ColiCare™ program with an unprecedented $7,500 colic surgery reimbursement program.

“Colic is responsible for more deaths in horses than any other disease,” said Dr. Lydia Gray, SmartPak’s Medical Director and Staff Veterinarian. “A sudden change in your horse's lifestyle or diet, such as different hay or grain, increased stall time, adjustment in activity level, even dehydration, all can lead to colic. In fact, research has shown that hay changes alone can increase a horse's risk of colic by 10 times!”

“We designed SmartDigest® Ultra to help your horse manage the digestive stress caused by hay fluctuations, training, travel and more,” continued Dr. Gray. “Its innovative formula provides high levels of specialized ingredients to help keep your horse’s digestive tract healthy and balanced.” Ingredients in SmartDigest® Ultra include:
- Prebiotics proven to reduce disruption in the cecum and colon and inhibit the absorption of harmful bacteria in the hindgut;
- Yeast shown to improve fiber digestion and assist the beneficial bacteria of the cecum in adjusting to feed changes; and
- Enzymes demonstrated to increase the proper digestion of starch in the foregut.

“The innovative formula in SmartDigest® Ultra is the best step you can take to keep your horse’s digestive system healthy,” said SmartPak CEO Paal Gisholt. “The combination of SmartDigest® Ultra and the regular wellness visits that are part of our ColiCare™ program is the absolute best preventive care you can give your horse. We are so confident in our ColiCare™ wellness program that we’re including a groundbreaking colic surgery reimbursement offer as part of the program. Horses enrolled in the ColiCare™ program that meet the program requirements will be eligible for up to $7,500 of colic surgery reimbursement.”

ColiCare™ is open to horses aged 5 months to 25 years who reside in the U.S., have not had colic surgery, a history of colic, or an incidence of colic in the past year and who are fed SmartDigest® Ultra in SmartPaks™. Wellness visits, including annual vaccinations, physical and dental exams and a deworming program, are an important part of the program. Full terms and conditions of the program are available on line at www.SmartPak.com/ColiCare.

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 60 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence Platinum award as well as an “Excellent” rating from STELLAService. An eight-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

For more information about SmartPak, contact Emily Joyce at 774-773-1414.

SmartPak • 40 Grissom Road, Suite 500 • Plymouth, MA 02360 • 774.773.1000 • SmartPak.com

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