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  Welcome!

The Professional's newsletter, presented by SmartPak, will provide you with news and updates relevant to professionals as well helpful expert tips and advice from our sponsors. We hope you enjoy. Tell us what you would like to see in upcoming issues! Send any comments or questions to myushja@gmail.com.

  Shoeing to manage conformation faults in the sport horse:
  Scott Morrison, DVM

For a foot to remain healthy and accommodate its basic functions, it needs to have proper form and structure. Balance is the term most widely used when describing the foot's form and structure. A balanced foot is believed to be functionally efficient and capable of providing support to the limb. Balance can be broken down into dynamic and static. Static balance evaluates the foot in regards to its geometric shape. Dynamic balance assesses the foot in motion such as flight and landing patterns.

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  The 'Ins and Outs' of Liability Insurance - What Every Equine Professional Should Know Part 2

Additional Insured and Limits of Coverage for Commercial General Liability (GL) and Equine Event Policies

In the November 2012, edition USHJA provided answers from our three insurance experts and presenting sponsors – Markel, LEGISequine.com, and Equisure – regarding the definition of an Additional Insured and how they affect liability policies. In this edition, our experts answer questions about how Additional Insureds impact commercial liability policies. They also discuss equine event policies and how their structure defines the levels of protection available for your business or events.

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  Colic, Laminitis & Starch Levels in Horse Diets

Many horse owners are concerned about carbohydrate levels in their horse's diet, particularly if the horse is prone to colic or laminitis. Often, the owner will look to simply feed a product with a lower starch or NSC percentage. But that's often not the best, or only, solution, particularly if elevated levels of performance are expected of the horse, because the percent of starch in the feed isn't what matters to a horse's digestive system – what truly matters is the total amount of starch that enters the digestive system per meal.

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  SmartGut Ultra is Clinically Proven to Work
 SmartPak Announces the Launch of New Gastric Health Supplement

PLYMOUTH, MA—March 8, 2013—SmartPak has taken another step in the effort to keep horses healthy with the launch of SmartGut Ultra, a breakthrough gastric health formula that is clinically proven to work.

During a research study conducted at Louisiana State University, SmartGut Ultra helped maintain stomach health in horses under stress, as well as horses that had been treated for gastric lesions. This enhanced formula provides all the ingredients of original SmartGut, plus GastrAvert, a proprietary blend of sea buckthorn, glutamine, aloe vera, pectin, and lecithin. SmartGut Ultra is a powerful new tool for supporting horses at risk of gastric problems due to stress from training, competing, traveling and living in a stall, as well as those with a history of gastric problems

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  Horse Business Features vs. Client Benefits Are you Making this Costly Mistake? : Elisabeth McMillan

The difference between "Features" and "Benefits" is one of the most important concepts to understand in order to make your horse business more profitable.

Unfortunately, this critical business concept is often overlooked or misunderstood.

As a business owner, you build features into the products or services that you offer so that you can sell the benefits. In other words, clients "buy" benefits not features.

Because the client buys the benefit rather than the feature, it is important that you get good at “communicating in benefits” rather than simply listing or rattling off features.

In order to see why this is important, lets look at various types of horse businesses and the features they might offer

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  Who works on your Farm?

As I visit many equine operations, I find that there is often confusion regarding how workers are classified. For generations, agriculture operations have been somewhat lightly scrutinized by the IRS, and to use a popular game board metaphor, have often been given the “get out of jail free” card. However, this line of thinking is changing. With the federal government looking for streams of revenue, the IRS has been directed to closely analyze business models in search of these streams, especially in the area of employment classification. In the last 14 months rules and guidelines have changed for the equine operator.

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  2013 USHJA Trainer Certification Program Clinics

Attendance at a recognized USHJA Trainer Certification Program Clinic will count towards the enrollment requirements for the Trainer Certification Program.

DATE

CLINICIAN/LOCATION

ZONE

April 19-21, 2013

George Morris
Shadow Wynde
La Grange, KY

Zone 5

June 1, 2013

Bernie Traurig
Alpine Ridge Farms
Sparta, MI.

Zone 5

November 8, 2013

George Morris
Buffalo Therapeutic Riding Center
Buffalo, NY

Zone 2

Click Here for a complete list of TCP Clinics.